Clarity Corner
Branding, clarity & small business goodness! If you run a small business or just want to have a nose at what I think then you’re in the right place.
When the People Closest to You Don’t Support Your Business
There’s a particular kind of disappointment that comes from watching someone close to you enthusiastically recommend, share or buy from another business while barely acknowledging
We’re All Customers Before We’re Business Owners
We spend a lot of time as business owners thinking about why people should choose us, but perhaps not enough time thinking about why we
You don’t have a content problem. You have a clarity problem.
A lot of business owners think the issue is their content. They assume they need to post more, come up with better ideas, or somehow
Social Media Is a Tool. Not a Verdict.
There was a time when I could feel my energy dip simply because of someone else’s engagement. I’d come across a business in a similar
Expectation vs Experience
When what you’re promised doesn’t quite match how it feels You know when you book a holiday and the photos look incredible? Bright, airy rooms.
When Footfall Drops, Doing “More” Isn’t Always the Answer
If you run a bricks-and-mortar business right now, you’ve probably noticed it. Quieter weekdays. Less of that steady, reliable flow. A sense that even when